Goodricke Roasted Limited Edition
Background: Goodricke Roasted is a Darjeeling tea, which is very famous in Bengal. They claim
to be Kolkata’s Favourite Darjeeling Tea. In occasion of Poila Baishakh (Bengali New Year), they are coming out with a collectors limited edition pack.
TG: Age 35-40 y/o. Male/Female. Rooted deeply to the culture of Bengal and has developed a taste for Darjeeling Tea.
Market: West Bengal
Brand Essence: Bengalis and Bengal rooted deeply in their culture. Even the younger
generation of Bengal are connected with the culture of Bengal. So Goodricke Roasted
becomes the “Timeless Cup of Tea”
Brand Proposition: The tradition lives even in the new age
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